The day after the Thanksgiving holiday marks the beginning of the Christmas Shopping. The sales data on that day, also called Black Friday and its immediate weekend could move the market significantly in the following week.
Based on news reports, most retailers were expecting weak Christmas sales this year. To clear their current inventory, they offered deep discounts (even APPLE is giving discounts!) at the expense of profit margin. As such, it may not be surprising that the sales data may be good. However, profit margin would be eroded and retailers might still lose money. The question is, how would the media spin the sales data - would they play on the gross sales or on the profit margin?
This week, I have been playing intraday playing long positions. My last intraday play this week was on SPY Call options. Made a small profit of $45 for every Call options contract. Since I am expecting bad reports on the Black Friday sales data, I have placed Bear Call Spreads positions on SPY, COF, RTH and TGT during the last 10 minutes on Friday. If I am wrong I am cushion somewhat by the time decay of the options. If I am right and see that the market is reversing its Bear rally, I would then increase my positions by buying Puts options.
Cheers !
PersianCat (Millionaire-in-progress)